The sin of Vainglory is the desire for inordinate glory. Despite this image of Vanity Smurf, Vainglory isn’t exactly the same as vanity. Vanity often implies an all-consuming narcissism; Vainglory longs for personal glory and the applause of others(hence: vain-glory). As Rebecca DeYoung puts it:
The vainglorious primarily desire attention, approval, and applause–preferably (but not necessarily) heard far and wide. The attention is necessary, and the approval is necessary, but they are both for the sake of generating the public acknowledgment–the applause.(Glittering Vices, 63-4)
Rather than Vanity Smurf (pictured above), an image of any number of smurfs could show Vainglory. Brainy Smurf’s incessant need to be the smartest of his peers; Hefty Smurf’s need to show off his incredible smurf strength; Smurfette’s enjoyment of her own feminine charms, style and appeal. Smurfs are a vainglorious bunch.
But we’d be wrong to assume that Vainglory has been properly quarantined in the Smurf village. It is rampant in our culture and in our own hearts. Everyday we see advertisements that promise that if we where their clothes, put on their makeup, drink their beer and drive their cars, we will be seen as having style, as beautiful, as having superb taste and swagger. We buy in, even though we can spot the lie, because we desperately want people’s praise.
Vainglory manifests itself in countless ways but the Christian tradition points to three biggies: hypocrisy, boastfulness and the lover of novelties (Glittering Vices,69-71). Hypocrites display an exterior image without the internal reality. They desire to appear holy without actually becoming holy. The boastful call attention to their best qualities so that others will take notice. The ‘lover of novelties’ names what we today might call ‘the early adopters.’ There are those who have the newest gadget, fashion, Apps, etc. because they want to be seen as a cutting-edge trendsetter.
Being a trend-setting hypocrite boaster myself I can see how I have been caught in the grips of Vainglory, but I’m not alone. Vainglory is sneaky and perverts even good acts of service. Roberta Bondi captures this well:
Vainglory is a particularly insidious passion in our modern era. It lies behind the notion that whatever your skills, it is essentially yourself you are selling to others. Women are trained to please as little girls, and many women suffer from it all their lives to such an extent that they are not aware of any needs of their own, except to be approved of or loved. It is a special passion for ministers and priests or teachers, and anyone else whose self-identity is bound up in the idea of service. It is deceptively easy to combine being liked with having done a good job. Vainglory is probably the root of a lot of burn-out as the desire for approval replaces the goals of the vocation; certainly an enormous amount of self-deception and hence blindness stem from Vainglory (To Love as God Loves, 75-6)
What do we do about our Vainglory
Vainglory, like Envy, comes from a place of insecurity and involves habits of wrong thinking which manifest itself in our actions. In order to overcome Vainglory we need an awareness of the ways this sin entangles are best efforts and re-train ourselves. DeYoung provides a list of practices(Glittering Vices,72-77) which I have adapted here:
- Overcome (personal) boasting by boasting in the Lord (2 Cor. 10:17-18). If the problem with boasting is that it is a strategy to bring yourself glory, the way to combat that is to redirect it towards the one worthy of all our praise. Acts of worship, testimony of God’s goodness, prayerful adoration are all counter-practices of vanity.
- Overcome hypocrisy by being personally vulnerable with others. DeYoung observes that Vainglory would win us praise by showcasing our best self and hiding our flaws. When we strive for applause we hide ourselves, when we share ourselves and shed our false facades we give ourselves back to community.
- Overcome the need for approval by cultivating an interior life in solitude. Solitude frees us from the need to perform, to feel approval and to gain acclaim. It is when we are alone and spend time with God. As with the sin of Envy, the way to overcome Vainglory is by knowing God’s love and acceptance of us, the real us.
- Overcome our culture’s obsession with image by ‘fasting’ from media, Ads, TV, the internet.
- Cut Vainglory out at the root and deal with your Pride.
An Alternative to Vainglory: Magnanimity
Ambitious people are loved by God and used by him for his Glory. To condemn Vainglory is not to condemn ambition, but only the self-centered variety. We were made to achieve great things and not merely build temples of our own ego.
Let us strive towards the great things of God, radiating his Truth, Beauty and Goodness in all that we do. May we bring Glory to his name and do great things in His service.
Envy is the consuming desire to have everyone as unsuccessful as you are –Fredrick Buechner, Wishful Thinking: A Seeker’s ABC, 24.
It includes any sort of practice which involves letting your personal appetites run wild. Catering to your inner-foody or your delicate tastes is a form of Gluttony. As Deyoung observes, “It is possible to eat healthy and appropriate foods in a manner that betrays desire gone awry. The question is not whether we are fat or thin, polite or impolite, but whether we are eating to satisfy our own wants, in a way that elevates our own satisfaction above other goods (Glittering Vices, 145).”
Okay sinners, here is a book for you. Todd D. Hunter, author, Anglican bishop, adjunct professor, and authority on sin has written a helpful book on dealing with the problem of temptation (or dealing with the problem of ‘not dealing with temptation). 
thoughts, prayers & songs: 